Holistic Search Campaign Part 2: Performance Planning
Before you can begin your Holistic Search campaign, you need to determine the goal of the website, microsite, or landing page where you’ll be driving traffic. For most sites—unless its purpose is to...
View ArticleFear and Loathing in Online Video
Hollywood has had a storied history of vehemently resisting the advances of technology rather than embracing the new revenue streams it can create. This occurred in the ‘80s when MMPA President Jack...
View ArticleInsights to the Instragram – Facebook Acquisition
With the news that Facebook is acquiring Instagram for $1BN, last week’s Android release by Instagram may now be viewed as a strategic move on Facebook’s part. The timing of the acquisition...
View ArticleGoogle Adwords Zip Codes
With increasing emphasis put on mobile and local marketing, Adwords revealed two new features that will greatly streamline location-focused search engine campaigns: geographic targeting by zip code and...
View ArticleHellbent Campaign, a Hitachi G-Technology Case Study
Revealing Excitement in Digital Storage Hitachi’s G-Technology line of hard drives is a household brand for digital content creators such as photographers, filmmakers, and sound engineers. For many...
View Article4 Tips for Marketing Your Blog
You know that a great blog consists of useful content and an awesome design, but with thousands of blogs being created daily, it’s a tough thing to stand out. We have four tips that will set you apart...
View ArticleSuccess in Content [Infographic]
Content+ released an infographic recently called ‘The Anatomy of Content Marketing’. Some of the key points and facts that it brings up include the following points: 6 in 10 Twitter or Facebook Users...
View ArticleBite Acquires Asia Arm of Red Bricks Media
HONG KONG: Bite Communications has acquired the Hong Kong-based Asia operations of Red Bricks Media (RBM – Red Bricks Media). RBM’s search team will join Bite, and Bite will provide expanded digital...
View ArticleCase Study on RBM’s Use of Tempo
Red Bricks Media has recently implemented Jira and Tempo in an effort to improve project time reporting and increase transparency, both internally and externally for our partners. Please find the case...
View Article#’s don’t matter in Social: 10 Things Businesses Are Getting Wrong
Check out this amazing interview with Ted Rubin, someone I highly respect for his thought-provoking approach to social media. He provides a compelling and insightful list on the top 10 things that...
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