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Holistic Search Campaign Part 2: Performance Planning

Before you can begin your Holistic Search campaign, you need to determine the goal of the website, microsite, or landing page where you’ll be driving traffic.  For most sites—unless its purpose is to...

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Fear and Loathing in Online Video

Hollywood has had a storied history of vehemently resisting the advances of technology rather than embracing the new revenue streams it can create. This occurred in the ‘80s when MMPA President Jack...

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Insights to the Instragram – Facebook Acquisition

With the news that Facebook is acquiring Instagram for $1BN, last week’s Android release by Instagram may now be viewed as a strategic move on Facebook’s part. The timing of the acquisition...

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Google Adwords Zip Codes

With increasing emphasis put on mobile and local marketing, Adwords revealed two new features that will greatly streamline location-focused search engine campaigns: geographic targeting by zip code and...

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Hellbent Campaign, a Hitachi G-Technology Case Study

Revealing Excitement in Digital Storage Hitachi’s G-Technology line of hard drives is a household brand for digital content creators such as photographers, filmmakers, and sound engineers. For many...

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4 Tips for Marketing Your Blog

You know that a great blog consists of useful content and an awesome design, but with thousands of blogs being created daily, it’s a tough thing to stand out.  We have four tips that will set you apart...

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Success in Content [Infographic]

Content+ released an infographic recently called ‘The Anatomy of Content Marketing’.  Some of the key points and facts that it brings up include the following points: 6 in 10 Twitter or Facebook Users...

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Bite Acquires Asia Arm of Red Bricks Media

HONG KONG: Bite Communications has acquired the Hong Kong-based Asia operations of Red Bricks Media (RBM – Red Bricks Media). RBM’s search team will join Bite, and Bite will provide expanded digital...

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Case Study on RBM’s Use of Tempo

Red Bricks Media has recently implemented Jira and Tempo in an effort to improve project time reporting and increase transparency, both internally and externally for our partners. Please find the case...

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#’s don’t matter in Social: 10 Things Businesses Are Getting Wrong

Check out this amazing interview with Ted Rubin, someone I highly respect for his thought-provoking approach to social media. He provides a compelling and insightful list on the top 10 things that...

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